One of the biggest important things for Google rankings among many things is website speed. Website images are a huge factor in website speed. While it is true that no one really knows how Google decides to rank an article they do give us hints and they give them quite often. One of the things that they have told us flat-out is very important to them is website page load time. They even provided us with a free tool that helps us analyze our site. https://developers.google.com/speed/pagespeed/insights/
So today I wanted to give you one of the best and easiest tips that you can do for your website to improve that page load time. One of the best tasks that you can do is resize your website images to make them smaller. I understand that this is a bit of an annoying thing to do. But there are fast ways to do it or rather I should say faster ways to do it and I’m going to give you one of those tips now.
Improve Your Website Images
If you have a large website, this is going to take you quite a bit of time, and if you can, I highly recommend that you outsource this, but you don’t have to, and you can do it entirely by yourself. There’s this free tool and it’s called Canva https://www.canva.com/ and it’s pretty awesome. Personally, I paid for the professional version of Canva but you absolutely do not have to do that. Now if you happen to run Photoshop or a tool similar to that’s perfectly fine, but I run Photoshop, and I don’t even use it for this that because Canva makes it so simple.
So what you’re going to do is go to one of your pages and you’re going to run it through a page speed tester. https://gtmetrix.com/ Once you have an idea of how fast or slow that page is, you then have an understanding of what if you should change anything on that page or not.
Image Size Affects Website Load Time
Once you know hey this page has a lot of images and it’s running kind of slow you’re going to want to right-click and download the image from that page to your hard drive. Then you’re going to go to Canva, and you’re going to choose your image size. For an internal page, every website is designed differently. This is where a rule of thumb comes in handy. I like to create images that are 1200 x 628 because if someone comes to your website and wants to share something to Facebook it will work perfectly. Facebook will not share anything smaller to its site. Since Facebook rules the world I always like to optimize for Facebook image size.
So go to Canva say that you want to create a custom image size and make that 1200 by 628. Then upload your image from your hard drive. Add a dimension to your canvas area and resize it accordingly. Then here’s the tricky part download an image from Canva as a JPEG file. That JPEG file will be smaller than a PNG file or any other kind of file type.
Go back to your website remove the existing image and replace it with your new image.
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