So in October when a client asked me how to do a Facebook Live, I felt it fitting that I should DO a Facebook Live regularly so I could answer intelligently.
The Birth of 3:3:3 Daily Business Tips
Never planning to make it a thing longer than a few days, on Wednesday, October 28th, 2020, I started my first regular Facebook Live called 3:3:3 Business Tips. Each day at 3 pm, for 3 minutes I would talk about 3 business tips.
Well, 35 days later, the concept has caught on and has now become a regular thing. As ideas grow, I am now adding these short bursts of business intelligence into this daily blog. So, you can join the sometimes live, daily inspiration on both Facebook, YouTube or even LinkedIn each day around 3p. As such, here is a summary of the first episode.
Tip #1/001: It’s Time to Be on Social Media
I remember a day when a business was defined by being listed in the Yellow pages. Of course, today it is a given that a small business has to have a website. But in this age of social connectivity, where nearly every single potential client has a smart phone, doing more texting, tweeting and liking, is a must on social media.
Christina Newberry of Hootsuite, tells us that there are 3 BILLION using social networks across the globe. “Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.” I have a ton more to say about this in future blogs, but let’s say if you are not on social media it’s past time to get there.
Tip #2/002 Take Your Business Seriously
In my 11 years of working with small businesses, I have noticed only about half take their business seriously. Side hustles, side business, extra jobs, and new businesses NEED to be taken very serious to be successful. Even in these Covid-19 stay-at-home times, do you wake up and get dressed and sit down and do your business for 8-10 hours a day? Do you give it the same priority you would any other job that paid you say 200k? One of the single elements I have observed for great success is the amount of seriousness and commitment the business owner makes to his new venture.
Tip #3/003 Tell the World, Tell Everyone
One of my favorite books is “How to Sell Anything to Anybody” by Joe Girard. If you do not familiar with him, he’s in the Guinness Book of World Records for selling the most cars. He’s in there for two reasons, selling the most cars in his career–he sold 13001 cars and selling 1425 cars in his final year. That year, almost all of of his sells were clients coming to him to buy. Read that line again. Coming to him. You might be saying, “Fred how in the world do you create a business like this?” He would go through a box of business cards a week. Joe would pass out more business cards in a day then most of us would in a year. He passed out cards to EVERYONE.
Everyone KNEW he was in the car business. He told and gave cards out to every single human he met. Period. And he reminded everybody, every day, everywhere what he did. He sold cars.
Today, in this fast pace information overload world, you are not really fighting competition, you are really fighting against top-of-mind. Being branded and being remembered for what you do is key. You must tell the world and remind the world daily about your business. Tell everyone.
So starting today, I hoping to bring you some tips that will make a difference in your business. Please subscribe, or join me on Facebook, or connect with me on social media, or tune into to my daily YouTube videos because I am going to share with you what I learning.
By the way, you might know someone who needs a website. Send them my way because that is what I do for a living! I’m looking for Client #301, tell everyone.
Latest posts by Fred Campos (see all)
- Why It’s Important to Celebrating Influential Women - April 4, 2021
- The Importance of Website Design to the Success of Your New Business - January 5, 2021
- 3:3:3 Episode 001 – Social Media, Serious Business, Tell Everyone - December 1, 2020